The Importance of Pricing your Home Accurately

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In past videos, we have talked about how great the Austin real estate market is for sellers. This fact still holds true, but only if played the right way. Today I am going to talk to you about getting the correct information about the value of your home and the importance of pricing your home correctly according to the market.

We have done advanced statistical research that analyzes different pricing strategies. In a hot sellers market like Austin's, it seems obvious to try and price your home a little bit higher than its worth so that you can get more money and take advantage of the market. This may sound like a sound strategy, but our research shows anything but.

Depending on where your home is priced, a certain percentage of people will see your home online because buyers are going to look for the best possible value on a home. If you price your home at market value, statistics show that 60% of people looking to buy will see your home. That number jumps to 90% if you price your home at 15% below market value. If you price your home at 15% above market value? Only 10% of home buyers will see your listing and that will make things very difficult for you.

When The Smith Team sells your home, we will look at the homes both currently on the market as well as homes that have been sold recently in the area so we can strategically price your home and put it on the market where it will be one of the first ones to come up on the Multiple Listing Service.

If you want to take advantage of the great sellers market we have here in Austin, we would love the opportunity to talk to you about the appropriate price for your home and show you exactly what is happening in your area. Give us a call at (512)532-5550 or send us an email at We look forward to hearing from you soon!